About Us
At The Lank Group, we understand the financial strain that high group health insurance rates place on your bottom line. This often forces you to increase deductibles, which frustrates your employees. We believe your health insurance plan should benefit you and your employees — NOT WALL STREET GIANTS.
Why is your health plan designed to benefit everyone EXCEPT YOU & YOUR EMPLOYEES?
Be a savvy C-suite Executive and save 20-40 percent on your premiums while reducing your employees' deductibles to $0.
DOES THIS SEEM IMPOSSIBLE?
One of our clients saved 30 percent their first year on a Health Rosetta plan, and was recently honored at the “RosettaFest 2024” with a Rosie Award. See the press release below:
Press Release: Cape Environmental Management Honored at the Rosie Awards 2024
For Immediate Release
Washington, D.C. - September 12, 2024 - Health Rosetta is thrilled to announce that Cape Environmental Management has been honored with the prestigious Rosie Award at RosettaFest 2024. Held from September 11-13 at the distinguished JW Marriott in Washington, D.C., this accolade celebrates CAPE's health insurance plan for its outstanding contributions and innovative leadership in the healthcare sector. CAPE has saved more than $2,000,000 in health insurance costs in the last four years and re-invested its savings dividend in its employees by lowering employee payroll deductions and deductibles.
We are Health Rosetta Advisors
Enough is enough. Replicate our Rosie Award-winning formula that enables you to:
Save 20-40% on your health insurance plan
Offer better access to quality healthcare
Recruit and hold on to high performing employees
Meet the Team
Michael Lank
Founder & President
Michael Lank is the President of The Lank Group, a company he founded over a decade ago. With more than 30 years of experience in the industry, including roles as an executive on the carrier side and in a regional advisory firm, Michael possesses a wealth of knowledge and expertise. Four years ago, he joined Health Rosetta with a passionate goal: to help prospects and clients secure higher-quality health plans while saving them 20-40 percent.
Michael is passionate about tackling the challenges employees and their families face in group health insurance. He believes that high premiums and deductibles often burden members, and many plans lack the guidance to access higher-quality healthcare at affordable costs. He points out that employers must increase deductibles in response to unsustainable double-digit premium hikes.
Outside work, Michael enjoys playing tennis, indulging in good food and red wine, spending time with his six grandchildren, traveling, and bicycling with his spouse.
Tracy Shacklette
Account Manager
With over 20 years of administrative experience, Tracy joined The Lank Group in February 2024. She loves to help others so much that she's made a career out of it, and she brings great organization and attention to detail to our team. Outside of work, she stays busy spending time with her husband and two kids, but when she does squeeze in some free time you can find her drinking a great cup of coffee while engrossed in her latest Kindle pick, working out, or putting together a puzzle!
Jim Piccirillo
New Business Sales and Service
Jim brings over 20 years of industry experience to The Lank Group. After spending more than fifteen years with Wall Street insurance companies and brokerage firms, he decided to join The Lank Group to help guide and advise his clients on better ways to offer benefits to their employees.
In his spare time, Jim enjoys using his culinary skills to entertain friends and family. He also likes golfing, traveling, and following Florida Gator football.
Michele Nystrom
Operations and Compliance
Michele Nystrom, our Operations and Compliance lead, brings a wealth of experience to The Lank Group. Her 30-year career in the State of Georgia, including roles in public health, federal compliance, and contract management, has prepared her for her current role. Since retiring from GDOT in 2021, she has been at the helm of operations and compliance at The Lank Group, Inc.
In her free time, Michele enjoys reading, exercising, spending time with her family, and traveling.