Stop Overpaying for Group Health Insurance That Underdelivers

We help employers save 20-40% on group health insurance while giving employees better coverage and lower deductibles.


12-15%Average annual renewal Increases


$24,479 Average family Health plan cost (KFF)


65% Of bankruptcies are caused by medical debt

You Shouldn't Have to Choose Between Your Business and Your Employees

The rising cost of healthcare is crushing your bottom line and creating financial stress for your employees

Every year it's the same cycle. Your renewal comes in at 12%, 15%, maybe 20%. Your broker shops three carriers and tells you the 'best option' is to raise deductibles again. Your employees are frustrated. Your HR team is exhausted. And you're stuck wondering if there's a better way.

There is.

The problem isn't your employees. It isn't your claims. It's a system designed to profit from your confusion. The four largest carriers made $11 billion in a single quarter. They don't make more money when you get better care — they make more money when you stay confused and keep paying.

I spent years on the carrier side of the insurance industry. I saw firsthand how the system works, and who it's designed to benefit. It isn't you.

That's why I built The Lank Group on a different model. We use the Health Rosetta framework, a nonprofit, evidence-based approach that's already saving employers across the country 20-40% while improving the quality of care their employees receive.

30+ Years in the Industry | Rosie Award Winner | $2.7M Saved for One Client | Health Rosetta Certified

Three Steps to a Better Health Plan

(1) grade your current plan

Use our free Plan Grader to see where your plan stands. Takes 5 minutes. No cost, no obligation, just clarity.

(2) Get your custom strategy

Change your healthplan at a pace that works for you. You can crawl, walk, or run.

(3) Execute and save

We guide you through every step. The result: 20-40% savings and lower deductibles.

What Happens If Nothing Changes?

Another renewal at 12-15%. Another year of raising deductibles to keep rates manageable. Another year of employees delaying care because they can't afford the out-of-pocket costs. Your top candidate takes the other offer because their benefits were better. This doesn't have to be your story.

Imagine This Instead

Your renewal comes in flat. Your CFO is smiling. Your $5,000 deductible is now $500. Your employees have access to the specialists and facilities with the highest quality scores. Your employees love their health plan.

Rosie Awards Winner

“Our costs were going up year after year. We were forced to increase what we charged our employees, and we had to increase our deductible to $4,000 to keep our costs down. Then, we started having trouble recruiting top talent. That all changed when we started implementing Health Rosetta principles. Michael helped save us $2.7 million in just five years while lowering our deductible from $4,000 to $500.  Now, our health plan is a great recruiting tool. I recommend him to anyone.”

Fernando Rios
CAPE Environmental Management, Inc.